万万没想到，“快乐水”也不快乐了……

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“没有什么不开心的事是一杯可乐解决不了的，如果有，那就喝两杯！”

在酷热难耐或是心情烦闷时，喝上一口可乐或许能为你带来舒爽的感觉。

也难怪网友们将可乐戏称为“快乐水”。

不过，“快乐水”的制造商——饮料业巨头可口可乐今年似乎没那么快乐。

旗下部分饮料将停产

可口可乐大约一半业务来自餐馆、酒吧、电影院和体育场馆等公共场所的消费。受疫情影响这些场所大面积关闭，导致了该公司业绩大幅下滑。

根据可口可乐公司7月发布的财报数据，今年二季度的销售额为72亿美元（约合人民币489亿元），同比下降了28%，创25年来最大降幅。

With sports, catering and entertainment industries shutting down to stop the spread of the coronavirus, Coca-Cola, the world’s largest beverage maker, has seen its products suffer a blow in sales as it relies heavily on bars, cinemas, restaurants, and sports to produce revenue.

The sales of Coca-Cola fell 28 percent to $7.2 billion (about 48.9 billion yuan) in the April-June period, which is also the steepest company quarterly sales drop in at least 25 years.

为应对疫情带来的危机，可口可乐推出业务重组战略，大幅精简旗下品牌。

首先和消费者们“说再见”的是椰子水品牌Zico。可口可乐的一位发言人近期在一份声明中称“公司决定在年底前停产Zico。”

2013年可口可乐收购了Zico以丰富其业务范围，不过Zico销售情况却并没有可口可乐想象的那般理想。疫情期间，它的销量就不敌竞争对手——椰子水品牌Vita Coco。

In response to the crisis triggered by the coronavirus pandemic, the iconic American brand has tried to optimize its product portfolio. Coca-Cola recently announced that it will discontinue coconut water brand Zico.

The decision to discontinue Zico by the end of the year “comes at a time when we are hyper focused on delivering on our consumers’ wants and needs,” according to a statement from the company.

In 2013, Coca-Cola fully acquired Zico to strengthen its range of beverages beyond soft drinks, but it never caught on the way rivals have. Vita Coco, for example, has seen its sales spike during the pandemic.

此外，可口可乐也正在进行筛选，希望减少旗下品牌数量，保留那些能做大规模的品牌。目前处于“待筛选”状态的包括车厘子味健怡可乐、低卡路里可乐Coke Life以及旗下一些仅在美国销售的汽水饮料等。

Besides, the company is winnowing down its brands to ones that can achieve a large scale. Products now under review include Diet Coke Feisty Cherry, Coke Life – a lower-calorie version of the cola sweetened with stevia – and regional American soda brands such as Northern Neck Ginger Ale and Delaware Punch.

业绩下滑致裁员

除了削减旗下品牌，可口可乐的业务重组战略还包括公司内部架构重组和精简人员。

8月，可口可乐称将向美国、加拿大、波多黎各等地的4000名员工提供自愿离职方案。该公司还表示未来还将在全球其他地方提供类似自愿离职方案，裁员遣散费总计3.5亿到5.5亿美元（约合人民币约24亿元到37.7亿元）。可口可乐还计划把17个业务部门整合缩减至9个。

The company on August also offered voluntary redundancy to 4,000 workers in the United States, Canada, and Puerto Rico and would offer similar deals in other markets.

“The voluntary program is expected to reduce the number of involuntary separations,” Coca-Cola said in a statement, adding that the global severance programs would incur expenses of about 350 million U.S. dollars to 550 million U.S. dollars. Meanwhile, it also planned to cut down to nine business units from its current 17.