2023 Lianjiang Lychee Global Promotion Conference held with orders totalling 23,000 tons

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On May 27, the 2023 Lianjiang Lychee Global Promotion Conference was held. During the event, businesses and cooperatives from around the world signed economic and trade orders for 23,000 tons of lychee, encompassing both domestic and export markets, to promote the regional brand of “Lianjiang Lychee” to the world.

Establishing a conservation fund for precise protection of ancient lychee forests

Lianjiang, one of the origins of lychee in China, is known for its 500-acre wild lychee forest on Xie Xie Mountain. This forest is the only remaining contiguous wild lychee forest of 6.67 hectares in China’s inland regions and is considered a treasure of lychee archaeology.

This year, the venue for the Lianjiang Global Lychee Promotion Conference was set in Xie Xie Mountain for the first time, aiming to explore the historical and cultural value of lychee and establish it as a representative symbol of the integrated development of culture, tourism, and economy in Lianjiang.

To enhance the protection of the precious wild lychee forest in Lianjiang, the “Lianjiang Ancient Lychee Forest Conservation Fund” has been established. It will implement unified registration and documentation for the ancient lychee forests in the city, establish comprehensive archives and electronic databases, and employ experienced and skilled “local experts” as dedicated guardians of the ancient lychee forests to ensure precise management and conservation.

Foreign consulates in Guangzhou organized a delegation to promote Lianjiang lychees

Lianjiang lychees account for about 60% of China’s lychee exports and are sold to dozens of countries and regions, including Europe, America, Australia, and Southeast Asia.

SP Starmate, a Dutch company, has been a long-term partner of Lianjiang Liangdong Risheng Lychee Cooperative. According to Lin Yuyang, the representative of their China office, they choose Lianjiang every year to purchase Feizixiao lychees because the local cooperative leaders have extensive knowledge of lychees and preservation techniques, as well as a reliable supply chain. Nowadays, the lychees they purchase are loaded in full containers and shipped by sea, allowing Lianjiang lychees to reach European consumers at the most affordable prices.

Ruben Espinoza Raymondi, the Consulate General of Peru in Guangzhou, expressed his anticipation for the long history of Lianjiang lychees and the promising lychee industry. Peru will actively promote online and offline communication, investment and trade negotiations between Chinese and Peruvian enterprises, help more Lianjiang products enter the Peruvian market, and share Lianjiang’s convenient foreign investment and trade services with allied countries, thereby deepening economic and trade cooperation between the two regions.

Deepening the construction of the market system to achieve global lychee sales

In recent years, Lianjiang has made great efforts to promote the industrialization, scale-up, standardization, and branding of the lychee industry. A set of high-yield and high-quality cultivation and management techniques for Feizixiao lychee has been developed and summarized. The lychee professional cooperatives throughout the city of Lianjiang have implemented comprehensive services including a unified supply of production materials, unified pest and disease control, unified field management, and unified product sales.

Lianjiang will continue to actively develop and strengthen the lychee industry, aiming to make the “Lianjiang lychee” industry a shining business card for external promotion. There will be a strong focus on cultivating and developing agricultural leading enterprises and professional cooperatives, leveraging the cooperative relationships among farmers to promote the upgrading of lychee production, sales, and brand building, and contribute to rural revitalization.

2023廉江荔枝全球推介大会举行，签订经贸订单2.3万吨

5月27日，2023廉江荔枝全球推介大会举行。会上，来自全球各地的客商与本地企业、合作社签订了荔枝内销、出口经贸订单2.3万吨，向世界宣传推介“廉江荔枝”区域品牌。

设立保护基金精准管护古荔枝林

廉江是中国荔枝发源地之一。史料记载，位于廉江市谢鞋山上的500亩野生荔枝林，是我国内陆现存唯一的百亩连片野生荔枝林，是中国荔枝考古的瑰宝。

今年，廉江荔枝全球推介大会的举办地首次设在谢鞋山，旨在深挖荔枝的历史人文价值，将荔枝打造为廉江文旅融合发展的代表符号之一。

为培优护壮廉江野生荔枝林，廉江设立“廉江古荔枝林保护基金”，将对全市古荔枝林实行统一登记、建档，建立健全古荔枝林图文档案和电子信息数据库，并聘用一批有经验和技术的“土专家”作为古荔枝林的专职守护者，实现精准管护。

外国驻穗领团推介廉江荔枝

在出口方面，廉江荔枝占全国荔枝出口量六成左右，远销欧美、澳大利亚、东南亚等数十个国家和地区。

荷兰SP Starmate公司是廉江良垌日升荔枝合作社长期的合作伙伴。该公司中国代表处代表林钰洋介绍，他们每年都会在中国选购妃子笑荔枝，长期选择廉江，是因为当地合作社负责人掌握丰富的荔枝知识和保鲜技术，还有可靠的供应链。如今他们采购的荔枝通过海运整箱装载，让廉江荔枝以最实惠的价格到达欧洲国家的消费者手上。

秘鲁驻广州总领事Ruben Espinoza Raymondi表示，廉江荔枝历史悠久，荔枝产业让人期待。秘鲁将积极开展中秘企业线上线下对接、投资经贸洽谈等工作，帮助更多廉江产品出口到秘鲁市场，并与盟友国家分享廉江便捷的外商投资贸易服务，深化两地经贸合作。

深化市场体系建设实现荔枝“卖全球”

近年来，廉江大力推进荔枝的产业化、规模化、标准化、品牌化建设，目前已总结出一套妃子笑荔枝高产高质的栽培管理技术。廉江全市荔枝专业合作社实行了统一生产资料供应、统一病虫害防治、统一田间管理、统一产品销售的全方位服务。

廉江将继续积极发展壮大荔枝产业，把“廉江荔枝”产业打造为对外宣传推介的亮丽名片。大力培育发展农业龙头企业和专业合作社，发挥联农带农作用，推动荔枝生产、销售、品牌打造提档升级，助力乡村振兴。(更多新闻资讯，请关注羊城派 pai.ycwb.com)

文、图丨羊城晚报全媒体记者 袁增伟 通讯员 张思燕 常静雯

翻译丨卢茂龙

来源丨羊城晚报·羊城派

责编丨古司祺